Strong blog content can pull readers in, provide value and help convert sales. Including high-quality blog content into your online marketing strategy can pay off by helping your site rank well, educating consumers and establishing your brand as a trusted authority. These simple blog tips can elevate your blog content to help engage readers and increase the reach of your brand.
Set the Right Tone
Formal writing is necessary for some circumstances, but not always. When it comes to writing most business blogs, skip the formality and use a conversational tone. Write in a way similar to how you speak to relay a more comfortable and informal feeling. The laid-back approach will make your brand feel more approachable and less corporate. Of course, grammar still applies and structure matters, but the relaxed tone will help readers quickly read your post and relate to your message.
Write for Your Audience
This sounds incredibly obvious, but write content that appeals to your demographic. Tell your customers the benefits they will experience by using your services and products, and the value your brand delivers. Get specific and provide detail. If your demographic is working moms, explain how safe and easy your products are to use and how much time they will save. Useful information will help convert sales. Being forthcoming with useful info will also frame your brand as aware and tuned into your customers, and this will enable customers to create a positive association with your brand.
Drop the Sales Pitch
Constantly bombarding readers with a sales pitch will get old fast and may cause readers to abandon your post before they make it to the end. Find a balance between writing a sales pitch and informative, engaging copy. Readers understand you are trying to sell them a product or service, but find creative ways to explain the benefits of those products or services to keep things interesting.
Get to the Point
People have short attention spans and most readers are unlikely to finish long blog posts. Sometimes several thousand word posts may be necessary, but most of the time it isn’t, so keep things short. If you are capable of making a point in one 20-word sentence, then do so, instead of dragging things out. The notion of an ideal word count for blog posts is subjective. Ideally, you need enough content for search engine crawlers to examine, but not so much that readers bail on you. Brief, but still informative text will help readers quickly get through the post and understand the subject matter.
A well-structured headline will pique a reader’s curiosity and get them to find out what your post is all about. You can have stellar content, but if your headline is subpar, neither readers nor search engines will know. Make promises, ask questions and appeal to your readers’ emotions to pull them in and get them to check out your post.
Strong Introductory Paragraph
The first paragraph, which may also be used for the meta description, needs to pick up where the headline left off. Explain the problem or dilemma at hand and assure readers that by reading your post they will discover the answer or solution. The rest of the post needs to continue to provide valuable information, but a strong start will hook the reader and increase the odds of them sticking around to read the entire post. You want visitors to read your posts partly so they gain valuable insights and make a purchase, but also because the longer they linger the more your ranking benefits.
Big blocks of text may discourage readers, but with some creativity, you can still relay the same amount of information in a more succinct manner. Also keep in mind, that many users may visit your blog on their phones. Small screens are not always the best platform for big blocks of text.
The solution is to break things up into more manageable segments. Headings and subheadings make it easy for readers to get the gist of a blog post without reading every word. Bullet-pointed lists are another trick to relay a wealth of info in a quick and concise manner.
Call to Action
Neatly tie everything up in the final paragraph by quickly recapping the issue identified at the start and the solution provided in the body of text. Motivate your readers to put their newfound knowledge to use or follow up if they have questions. You may want to provide contact information and encourage your reader to share your post or join your email list, so they can stay connected and remain in the know when your product lineup expands or something else exciting happens.
Blog Tips to Take Your Content to the Next Level
A business blog is a powerful marketing tool that can educate and inspire readers. Well conceived and structured blog content can convert sales today, and help establish your brand with search engines, leading to future traffic and sales. Do you have tried and true blog tips to help grow a business? Let me know and please reach out if you have questions or want to learn more! Feel free to share this post if you think it will help your contacts!