My services are diverse. I can write content in different formats and on a variety of topics. With that said, I typically write website content (blogs, landing pages, etc.) and social media posts. However, I can create a range of content marketing pieces to grow your business. Find out more about the types of content I write, my areas of expertise, and more. Reach out if you have questions about your specific project or if you want to learn more!
Types of content I write:
- Blog content, including guest posts
- Newsletters
- Social media posts
- Website content (landing pages, about us pages, etc.)
- White papers/ebooks
- Buying guides
- ecommerce content
In addition to writing, I also edit existing content. Do you have some landing pages or blog posts you just can’t seem to get across the finish line? I can help. Lately, I’ve been doing a lot of AI content editing. I edit website content for grammar and SEO optimization.
Area of content marketing expertise:
- I have written extensively about marketing. Most of this content focuses on using promotional products as marketing tools and the benefits of green marketing.
- I’ve written for leading consumer electronic retailers, lifestyle influencers, home décor brands, locksmiths, exterminators, print shops specializing in custom t-shirts, commercial cleaning businesses, contractors, and more.
I have written ecommerce content for the following categories:
- Consumer electronics, including computers, mobile phones, TVs, receivers, speakers, and accessories.
- Home appliances, from slow cooks to refrigerators.
- Custom reusable promotional products, including bags, water bottles, and pens.
- Pet supplies, ranging from fish tank vacuums to jackets for dogs.
Skills I bring to the table, or rather the keyboard:
- SEO optimization. Good content needs to inform the reader and also make nice with algorithms. I craft content that is easy to read, natural-sounding, conveys key points, and ranks well in search results.
- Content marketing. Content marketing is a strategy to promote a brand through the creation and distribution of targeted content.
- I write in a feature/benefit style when applicable. This is particularly useful when writing ecommerce content, but it is applicable to other styles of writing. By explaining the benefits of a product or service, consumers can clearly understand what they get from it. All content should be informative, but retail content needs to answer all of the questions a consumer may have – even the questions they don’t realize to ask.
- Images and screenshots. Visual content brings value and clarity to posts and helps to break up written content.
- Formatting. Content needs to be easy to read and visually appealing. For content likely to be read on a phone or tablet, it’s important to break paragraphs into smaller, easier-to-manage sections.