Types of content I write:

  • Blogs, including ghostwriting
  • Articles
  • Websites
  • Social media posts
  • Buying guides
  • e-commerce content

Area of expertise:

  • I have written extensively about marketing. Primarily about utilizing promotional products as marketing tools, and the benefits of green marketing.

I have written e-commerce content for the following categories:

  • Consumer electronics, including computers, mobile phones, TVs, receivers, speakers, and accessories.
  • Home appliances from slow cooks to refrigerators.
  • Custom reusable promotional products, including bags, water bottles, and pens.
  • Pet supplies, ranging from fish tank vacuums to jackets for dogs.

Skills I bring to the table, or rather keyboard:

  • I write in a feature/benefit style. This is particularly useful when writing e-commerce content, but it is applicable to other styles of writing. By explaining the benefits of a product or service consumers are able to clearly understand what they get out of the product or service. Retail content needs to answer all of the questions a consumer may have – even the questions they don’t realize to ask.
  • SEO optimization. Good content needs to inform the reader, and it also needs to make nice with algorithms. I craft content that is easy to read, natural sounding, relays key points, and scores well with search engines.
  • Images and screenshots. Visual content brings value and clarity to posts and helps to break up written content.
  • Formatting. Content needs to be easy to read and attractive to view. For content that is likely to be read on a phone or tablet, it is important to break apart paragraphs into smaller, easier to manage sections.