Websites take some planning, coordinating and effort to set up and maintain. Taking the time to update your WordPress site may seem unnecessary, but this is a small time investment that can really pay off. For a lot of people, the bulk of the work comes during the setup phase. Once your site is up …
A brand voice gives your communication personality and helps consumers connect with your brand.
Learning how to establish or improve your site rank can seem like an overwhelming undertaking, but with some careful planning, you can achieve this goal. The key to improving your site rank lies in integrating some SEO planning into your site.
Here’s what you need to know about SEO to help your site rank.
Understanding feature vs benefit and how this impacts content and sales enables you to create persuasive content that sells your products or services.
Content marketing can seriously help grow your brand, if you know what mistakes to avoid.
And Understanding What a Conversational Tone Even Means If you dig through enough tips and tricks to improve your blog, website and social media content you’ll likely stumble across suggestions to write in a conversational tone. This is a great tip if you understand what that means and how to do it. If you’re wondering …
Understanding What Your Audience Wants High-quality content sounds like an elusive marketing buzzword, but it’s a real thing. As a business owner, you’ve probably been told high-quality content is a content marketing must, but how do you know if your content is high quality? If it isn’t, how do you go about creating high-quality content? …
Figuring out the ideal blog post frequency is a common question many business bloggers have, and the answer is both underwhelming and vague: it depends. By defining what you wish to accomplish with your blog, you can create an effective posting schedule. Find out what your blog post frequency depends on, and more about creating a quality content marketing strategy.
When people think of using blog content to help rank websites, they usually tend to focus on keywords and long-tail phrases, alt tags and the like. However, there are a lot of factors to consider, and one that is misunderstood and often overlooked, is the length of the blog post. You’ve probably wondered just how long your blog posts need to be, so here’s the answer.