Here’s what you need to know about SEO to help your site rank.
SEO Tips to Help Your Site Rank, Part One
Understanding Feature vs Benefit
Understanding feature vs benefit and how this impacts content and sales enables you to create persuasive content that sells your products or services.
Why You Should Set Actionable Goals for Your Business
The key to success can be found in the process of working towards a goal. Let's learn more about the importance of achieving a process mindset, and how to craft actionable goals.
Three Content Marketing Myths to Avoid
Content marketing can seriously help grow your brand, if you know what mistakes to avoid.
Benefits of Writing in a Conversational Tone
And Understanding What a Conversational Tone Even Means If you dig through enough tips and tricks to improve your blog, website and social media content you’ll likely stumble across suggestions to write in a conversational tone. This is a great tip if you understand what that means and how to do it. If you’re wondering …
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Why You Should Put Social Media Apps to Work for Your Business
Maximize Time and Effort Social media is probably a major component of your marketing strategy. If it isn't, you may want to revisit your strategy. Social media brings a lot to the table and can seriously help you grow your business, but it takes time and a whole ton of trial and error. Even after …
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What is High-Quality Content?
Understanding What Your Audience Wants High-quality content sounds like an elusive marketing buzzword, but it’s a real thing. As a business owner, you’ve probably been told high-quality content is a content marketing must, but how do you know if your content is high quality? If it isn’t, how do you go about creating high-quality content? …
How to Write Catchy and Compelling Social Media Posts
Four Tips for Social Media Success Social media is a great tool to promote your business. The ability to directly communicate with your customers can prove invaluable; however, in order to start a dialog, you need to craft posts that catch your follower's attention. The ultimate goal of your social media posts is to direct …
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How to Land on the Ideal Blog Post Frequency
Figuring out the ideal blog post frequency is a common question many business bloggers have, and the answer is both underwhelming and vague: it depends. By defining what you wish to accomplish with your blog, you can create an effective posting schedule. Find out what your blog post frequency depends on, and more about creating a quality content marketing strategy.
How to Zero in on the Ideal Blog Post Length
When people think of using blog content to help rank websites, they usually tend to focus on keywords and long-tail phrases, alt tags and the like. However, there are a lot of factors to consider, and one that is misunderstood and often overlooked, is the length of the blog post. You’ve probably wondered just how long your blog posts need to be, so here’s the answer.